The sales functions cover sales, sales management and customer follow-up. Marketing Central defines the products to be developed to meet market needs in the short and medium term. The product managers, whether working in Marketing Central or in an operational division, are the experts for their product line. Operational marketing supports sales (direct sales force and distributors) and runs promotional campaigns.
The customer service departments develop and promote the services offers to customers and distributors. They inform and provide personalised follow-up. Some examples of the services developed to support customers are the hotline, after-sales service and targeted technical operations.
Some examples of Sales, Marketing and Customer Service jobs:
- You are in charge of the operational development of a line of reagents or test instruments.
- You create the selling points and help produce the promotional documents with the Marketing Central Line Manager.
- You run scientific and technical training actions for the sales force.
- You build effective relationships with opinion leaders.
- You define the development plan for products (reagents and/or systems) in the short and medium term based on the analysis of the different markets.
- You are in charge of managing the lifecycle of your product portfolio and preparing the marketing plan accordingly.
- You define the promotional tools.
- You actively contribute to developing partnerships/cooperation with international opinion leaders.
